The AccountCentral webpage, www.accountcentralonline.com, is simple and informative for HSBC AccountCentral users.
The homepage takes you to a website that has four main links divided by thin gray-lined boxes. The entire background is white and the minimalist text reads black, gray or red. The color scheme makes the information easy to read and digest. The text in red jumps from the page, telling the user (multiple times) that Account Central is “easy” and “secure.”

The outlines on the boxes clarify which information is most important or most sought after by users. Each box is accompanied by a graphic or photo, which help balance all the words.
• Login Box
• Security Box
• Credit Keeper Box
• Go Green Box
Login Box
Front and foremost, this box is the largest and has the most pertinent homepage information because it is a gateway for users to manage their account online—probably the most widely used reason to visit www.accountcentralonline.com. Users can login with their username and password or get help if they have forgotten this information. Dark gray buttons denote where to sign in or register if you do not have an account.